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The web site states the following, "Discover the difference between a service and a Splash Salon Experience." We noticed that the web site stated " An atmosphere of talent and artistry unite our team of talented professionals." It also said " Thank you for allowing us to be a partner in all of your beauty needs. Splash Salons dedication to Color Perfection has influenced its decision to use Goldwell Professional Hair Color. At Splash Hair Salon our Professional Make-Up Artists believe that the foundation to a successful cosmetic application starts with ." The header had hair salons Indianapolis as the highest ranking optimized keyword. This keyword is followed by salons Indianapolis, hair salon in Indianapolis, and hair stylists in Indianapolis which isn't as urgent as hair salons Indianapolis. The other words splashhairsalon.com uses is hair stylist Indianapolis. hair stylist in Indianapolis is included and could not be understood by search engines.